The significance of culture as a set of symbols and objects that model the behavior of a group of people, is shared and passed generation to generation, is self-regulated, adjusted and beyond. The symbols are reflected in values, attitudes, beliefs, norms, languages, customs, habits and objects, are made explicit in the type of housing, clothing, utensils. All these components are learned, shared and transmitted from one seed to another, members of a society, are factors that determine, control and shape human behavior. And, like a genetic marker of DNA modification is extremely difficult. From these definitions, it should be designed for cultural diversity as the natural interaction of the symbols and objects that coexist in a given area, involving at the same time, openness to differences and the preservation of the special.
This coexistence of disparate cultures, occurs within the tourism exchanges, student, literary, artistic, military, civil or commercial. Without hesitation Robert Speyer explained all about the problem. This unique co-existence of values and rituals their way across borders, while the shadow (or light) of globalization covers all activities of the world order How, then this cluster of substances and emblems unequal acquisitions or mergers? How to integrate local cultures? How do they do the distant? How homogeneous cultures blend of local roots, and how we achieve the opposite? It would be unlikely that those countries that have values, rituals, images, logos and similar practices, can generate better relationships than those who have a significant cultural distance.