Suppose a company whose business is real estate, land sales, sale of cottages, country houses for sale and construction of town houses and the full support of the projects. Such an analysis of the external environment to determine the status of environmental organizations to grammotno use this information to promote the products and the development of the company. To gather information about the external environment company, you must use existing methods, collecting political information gathering economic information gathering environmental information. Suppose, for vskidku, the central bank on Friday lowered the refinancing rate to eight and a half percent of what effect this information on our organization. Of course, you need to involve experts who can give authoritative information based on personal experience and so on.
For example, Delphi method, from Delphic oracles, takes its name, lets get on each expert opinion on a particular decision, the advantage of this method – is that experts are working blindly, they do not know the results of decision-making on this issue it colleagues not to succumb to the influence of authoritative comrades. For example, if a subordinate knows that his boss has the opposite opinion, then, of course, it takes the viewpoint of the chief. The same methods of brain assault, when the fast is taken huge amount of solutions or ideas, there is no criticism, free flow of ideas, even the most fantastic and most importantly no criticism to avoid criticism, it is necessary to conducting a brainstorming session was quite an expert professional, and knew how to direct change in the situation, during the brainstorming session. Techniques are many, many consulting firms offer sufficiently good decisions, which must also be able to separate, and then pay for everything, then do not exit. Political information if it affects the organization, then of course it must be analyzed thoroughly. Gathering information about the external environment surrounding the organization prinosti information that identifies the strengths and weaknesses of the organization. That is, our company which is engaged in development of sales in the media, there is information on the basis of which the organization directs the work of his organization in a certain direction, or vice versa strengthening their weak position.