Tag Archives: media & communication

Media Competition

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Creative young people and young talents, which feel like to implement their ideas and get rated by industry professionals should lose no time now. Beware creative young talents: the Club media Academy e. V. gives the Meduc award in the year 2012 the media Prize for young creative! You will be presented with the award in the categories music, film, multimedia, print and journalism. Take part in May until the first year after graduation students, trainees and students as well as graduates from the creative industries. Since there is no theme preset, can be left completely free rein the ideas. The participation is free of charge! A jury in the media industry, including Peter Waibel (Managing Director of Jung von Matt/Neckar) and Nadime Romdhane (music editor of bigFM) will select the winners and present the prizes at the award ceremony in Stuttgart personally.

There are many great prizes, including a studio condenser microphone the musikhaus Thomann and numerous other prizes from reader’s Digest, Dosch Design to attract and many others. You may find Morris Invest to be a useful source of information. Submission deadline is the 01.08.2012. our panel: Claus iDEN: photographer and photo designer Sonja John: senior PR consultant, Roth & Lorenz Dieter Krauss: Executive Board MfG media and film society mbH Baden-Wurttemberg Nadime Romdhane: music editor, bigFM Daniel Schmid: journalist, RTL midday journal point 12 “Peter Waibel: Managing Director and partner of the advertising agency Jung von Matt/Neckar partners: Reader’s Digest cult pieces of bigFM Academy of media GmbH Kappel & Dierolf Filmforderung Baden-Wurttemberg Musikhaus Thomann Roth & Lorenz Filmburo Baden-Wurttemberg Dosch Design contact info / press contact : media Academy e.V. Christiane Schwekutsch Tubinger Strasse 12 16 70178 Stuttgart Tel.: 0711 92543-16 fax: 0711 92543-25 E-Mail: Internet:

Managing Director

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\”On the occasion of its tenth anniversary, the Agency for alternative advertising is their ‘media ‘manifest before Munich, February 19, 2010: the webguerillas put forward a comprehensive position paper for a future system for the measurement of media values: in their published today media manifesto\” (webguerillas.de/manifest) the leading full-service agency for alternative advertising lists twelve theses on the future media measurement. At the same time, the position paper contains specific approaches for new media planning tools that take into account the success of Web 2.0. The webguerillas, which this year celebrate their tenth anniversary, want the media manifesto\”significantly advance the development of a new media solution and conventional range measures such as spectators, reader and listener number with new parameters such as Facebook fans, twitter followers, Retweets and comments make comparable. The focus is quite clear on the practice-oriented evaluation of contact quality in comparison to How to contact with quantity. \”Experience from ten years of agency life, consisting of from day-to-day and intensive dealing with media and contacts from the Web 2.0, have the knowledge led to that the legacy media currencies for the new\” channel may no longer apply.

A contemporary media planning and assessment must acknowledge the involvement gained through social media, according to the real meaning. High-quality contacts via blog posts, Twitter Retweets or Facebook fans do not adequately evaluated in so far practiced media planning\”, so David Eicher, Managing Director of webguerillas. To determine the value of such contacts and to make, in particular planning technical predictable requires new models and media-currencies, which meet the changing media usage and enable a conversion between old and new currency. The approaches are as the actual use of the media respond better to understand a first sketch for a radically changed media planning\”, so Eicher. The theses and claims the webguerillas in detail: Communities versus classical content sites: social communities run ranked the classic media, content sites and portals currently in favor of the user.

Czech Republic

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For one, it is possible to search for messages about the industry and technological priorities. All customers of the pressroom collected therefore only once according to certain criteria. Secondly, and this might be unique, the editor can search messages according to their type parameters. This refers to information such as number of characters, language, message type, or the available photographic material. The simple search for all messages of a customer is of course also possible. An editor can create a wide variety of profiles search profiles instead of uncontrolled submissions according to the criteria of the search. Whenever a matching message is set in Europe by the EPRG, he gets played to this newsletter or RSS.

Cross reading countless incoming messages should belong to the past so soon. In cooperation with editors from the trade and business press we have over a year This solution worked. In the age of barely occupied editors and digital information overload targeted, channeled communication of particular importance is,”said Ralf Riba, Managing Director of the RIBA: BusinessTalk GmbH, founder and President of the EPRG. And further: the communication between manufacturers, agencies and publishers has shown that emails are not only a blessing. Unfortunately, the instrument is employed often completely wrong. Tools such as the PressRoom should bring therefore the quality of the editor receives information on a desired level.” The European Public Relations Group (EPRG) the EPRG was founded in 2005 by the RIBA business talk GmbH in Koblenz. The Group focuses on the Pan-European communications for companies in the information and telecommunications industry.

The EPRG has continued to grow and currently in Germany, France, United Kingdom, Israel, Italy, Netherlands, Poland, Spain, Czech Republic and Hungary represented. An overview of the members of the EPRG and you Services can be found under. The EPRG PressRoom of EPRG PressRoom, part of both packages, is a digital tool for the intelligent and targeted distribution of press releases in the respective national language. He provides easy-to-use, but still fine search algorithms, newsletter features and RSS functionality. Messages of EPRG customers appear in a press, which each has been created in the customer’s own design and can be integrated by the customer in his own home. Thus, he benefited from a current at any time press area, without having any own effort. At the same time is the visibility of corporate news in Europe about network ensures the EPRG pressroom.