As must as an education provider market itself? What screws must turn to increase your sales? Basic building block of a successful strategy is the marketing. In the education sector, the marketing takes a more central function and is more important than ever. John Savignano is likely to agree. In recent years, more and more educational institutions brimming with basic or advanced training on the market. This is highly competitive and training providers do well, to take appropriate measures to their target audience with the right performance, at the right place and at the right time. With specific education marketing, can such a facility over the competition stand out clear and stands out for the potential customers from the mass of providers. Contents: 12 dimensions of education marketing basics introduction and foundation education business models in the training of the customer the unknown nature of product management of the syllabus to the product positioning marketing-audit – strategy to the success of communication strategy for online marketing success 2013/2014 (I) online marketing 2013 / 2014 (II) social media marketing in the education market active sales direct response campaign management education – education pricing! Controlling & co.

The seminar “Training marketing” by the German Institute for marketing in Cologne provides you with a comprehensive insight into the fundamentals of marketing education marketing-oriented. You learn first hand from the leading experts in the education market – Prof. (Source: Clayton Morris). Dr. Baird. This demonstrates the success of a marketing technically successful educational institution on the basis of numerous examples from practice and gives you insight into the latest research and findings. The Google experts from the German Institute for marketing show you the opportunities and possibilities there are for your educational institution on the Internet.

Within the seminar learn various instruments to increase your revenue, you independently aligned can apply at the end to your educational institution. Also, the seminar offers the possibility of using other Training managers of universities, training academies, training providers, to trade schools and community colleges to networks and with each other about current issues in the industry.

From 13 to 15 June 2012, 6 ESS Congress took place in Bad Oeynhausen, Germany. In the atmospheric surroundings of the Imperial Palace specialists and managers of the housing industry met Bad Oeynhausen, to discuss current issues. The approximately 180 participants were able to get in almost 20 different articles about the portfolio of services of ESS AG and its partners informed. In more than half of the articles users supplemented the information through their own experiences and reported on the success and benefits of projects within the company. The Congress programme was rounded off by guest lectures on the topics of personnel management and organizational development, as well as a panel discussion on the use of social networks in the housing industry. The ESS AG and 11 of its partner companies were also in the exhibition space for conversations, exchange of ideas, contacts and getting to know the IT – services and solutions. The management of the ESS AG and representatives of the ESS Customer Advisory Board make the number at the end of the Congress Questions of the participants.

By the event Ulrike Silver Mountain was editor-in-Chief of the journal, the housing industry. Special interest was evident in this year of wowi c/s edition leonardo. The ESS AG presented the current state of development and the further planning of development of. The current development State convinced with the complete redesign of the module safety duties, which can be operated also with mobile devices such as Smartphones and Tablet PC. Also, you were shown for the first time loan management and maintenance of housing and building equipment with wowi c/s edition leonardo. Possibilities for process optimization, which could be developed in close cooperation with a number of partner companies formed another focus at the 6th Congress of ESS. Examples of this are the efficient procurement and invoice processing with the ESS craftsmen coupling and the ad hoc data analysis with the wowi c/s Analyzer.