If you live in this world you have repaired that the campaigns of easy credit fast are for all the side and are of an extreme aggressiveness. In all the medias they are gifts, what it leads to believe that at this moment of fragility world-wide econmica great indebtedness, these companies of I credit are to live its Eldorado, therefore they invest in advertising as never it was seen in the past. Many of these campaigns appear until invisible come already associates the promotion of new products that in are offered to the installments ‘ ‘ acessveis’ ‘. Every day, we are displayed to these campaigns where in products are offered that we do not need we lack but that they appeal to the consumption, and that when acquiring these products we will go to get some type of evidence before the others. In these campaigns, nor always the effect is immediate, for times our defenses tries appeals to ignore it to the consumerism, but a’ ‘ semente’ ‘ it is placed in our mind, and it will tend to grow with passing of time. When the desire of if acquiring certain product reach its maximum level, we lower the guards and already we are made use to buy that luxury good for an installment low. Not even we give in them to the work of to select how much we would pay less if we made the credit next to a bank, therefore this will give more work and demands a bigger effort of our part.

Many of the consumers do not want to have to wait nor of if to strengthen therefore they appeal in such a way to easy credit fast that is offered in the store. Everything what it demands an extra effort on the part of the consumer, is many times moved away and is this one of the trunfos greaters of these companies of easy credit fast e. It is made stops mandries anxious that wants that already and without very work. However the complications will be able to come later.

Innumerable times in we see them falling in the same ambush of the easy credit: ' ' It buys now and it only pays with its 13' ' ; ' ' It buys with tax of interests zero' ' ; ' ' It buys, it buys, compre' '. we leave for there buying without any planning, as consuming that we are we do not think more about nothing, at least we stop to calculate how much what we are acquiring it will cost in fact in the ending of the payment. Taking in account the factor to buy a product the stated period and to find that we are having profit with this, we still forget that this parcel will compose our monthly expenditure. where enters the interests in this history? It there, occult, is inlaid in the parcels of the good however acquired, many times consuming great part of ours so sweated money, the problem is that we know of this and exactly thus we do not prevent it. But because this happens with the majority of the Brazilians? It happens because we are consuming imediatistas, we want everything in the hour, we do not know to wait. Clearly, he is very gostoso I smell to feel it of new car in the garage, with all spotless, comfortable and shining one, however, he is much more pleasant to exactly enter in this car without the indesejada presence of a robust stub-book in the door-gloves with parcels still more indesejadas taking our money even so.

But as to prevent this, in a country where to buy it is part of ' ' felicidade' ' of the majority of the people? The reply it dream not to turn nightmare is simple: BEHAVIOR CHANGE. When people want some thing fight incessantly for it, be that as it may, house, land, car, trip etc, are not same? But we do not give account of how much we are hasty and anxious in relation to this, it is in this hour that we must calming in them and leaving for 4 basic and infallible questions: I need this? If to answer yes, goes for the next question: I have money to buy? If yes, he goes for third: He has that to be now? the last one: This is optimum price that I obtain? If it did not pass of the first question, forgets. It does not buy. This formula will prevent to make to pay it interests it will help and it to make a good purchase, can be certain. It will have a better moment for such and then it will understand that to expect a little, of the one to obtain much more of what it is desiring at that moment, and better still, without paying interests. Silvio Medeiros Accountant and Financial Educator

In short, the project of the PQU was bold excessively for the reality of the economy, the stock market, and the capitalizaton of the then private sector. To the measure that the problems of box of the enterprises if occurred, Petrobra’s was assuming the control of the capital of both the enterprises, and participating, also, actively, of the projects of second generation of the PQU. Later, no longer Geisel Government, over all aiming at the definition of the projects of second generation of the second petrochemical central office, the Copene, in the Bahia, was established the call informally model tripartite, through which, the central offices, controlled or not for Petrobra’s, supplied basic raw materials a set of companies of second generation, with majority of the private capital (in general a supplying multinational of technology and a block of national shareholders, with two teros of the capital voter, being the Petroquisa, minority, detainer of remain tera part of the capital). The idea, thus, was that the companies had majority of national capital (Petroquisa + investing national) and private (investing national + foreign partner). This model presided over the implantation of second and the third petrochemical central offices, in Camaari, Bahia, and Triumph, Rio Grande Do Sul. The privatization: maken a mistake Brazil never an ideal platform for the petrochemical production was considered, therefore, in contrast of the siderurgical sector, it presented a mediocre picture of availability and costs of raw materials, nafta and natural gas. One ' ' modelagem' ' adjusted as preliminary step for the privatization it was, therefore, extremely important in the petrochemical one (more than what in siderurgy), that she was never particularly competitive internationally. The resultant inefficient picture of the model tripartite consisted of three producing raw material central offices, two of which controlled for the Petroquisa, that they supplied basic raw materials a confusion of companies of second generation, private control, but with excellent participation of the Petroquisa.