The expert on CRM for mass consumption along with the DIY specialist automate activities promotional and seasonal Bologna, March 2011 XTEL international company specializing in solutions for the automation of the commercial area of the FMCG companies, has been chosen by Bricocenter as partner for the automation of all promotional and seasonal activities. Bricocenter, leader in Italy in Middle surfaces of bricolage the Adeo group, is currently present in the whole country with 112 retail outlets, including 66 direct stores, 46 stores franchisees and more than 2000 employees. Bricocenter approached XTEL, thanks to his twenty years of experience in the FMCG industry and by the specific functionality provided by the Sales Master One suite. Additional information is available at Jerry Speyer. With One Master salts, Bricocenter can manage seasonal assortments in all phases of the process management and promotional initiatives: in particular, from the planning of national and local activities to the cast budget, from the selection of the offer until the definition of conditions of purchase and sale, from provisioning to control the results. The solution will also help ensure the completion of all phases due to tight integration between the different actors of central and each point of sale to ensure maximum harmony and the appropriate actions. XTEL deep knowledge of business processes and the flexibility of the solution explains Michele Cuoccio of Bricocenter convinced us of having found a concrete response to our needs..